Prompt

Choose a company that offers a service. If you need some help picking a company, use one of these companies or a similar company:

• Southwest
• Starbucks
• Supercuts
• Hulu

Imagine you are a marketer for your chosen company. Think like a customer and list of 5-10 keywords that are relevant to your company's products or services. (Note: Searches related to companies that offer products often return shopping ads for specific products; you may want to choose a company that offers services in order to avoid this problem.)

Remember to use Google to help you generate keywords. This can be done by, typing a relevant keyword that could work for your business or service. Then look at the results that display on the SERP as well as searches related to your keyword at the bottom of the page. If you need a review of this process, return to the previous lesson.

Your keyword list can include match types, short-tail, long-tail, branded, and non-branded keyword. Once you've developed your keyword list, post your keyword list to the discussion board with a short paragraph stating the following:

• What is the business, product, or service you chose to market?
• What is your justification for choosing your keywords?