Prompt number before answering Prompt 1: What aspect of digital marketing interests you the most? What aspect of digital marketing are you least familiar with and would like this course to address? Prompt 2: Identify a company that has examples of paid, owned, and earned media. List and describe the examples of each, including screenshots if you like (..but, you can't choose Uniqlo as a company, or use Facebook, since both were used as examples in this week's resources). Finally, do you think this company's digital presence is effective? Why or why not? Prompt 3:Are cookies your friend or foe? To what degree should we champion user tracking vs. maintaining the privacy of web visitors? How do you think this answer might evolve over the next five or ten years? Prompt 4:What kind of challenges does the shift to content marketing produce for brands? Prompt 5: To what extent does digital marketing rely on good web design and user experience? Give examples to support your opinion Prompt 6:Does search engine optimization change much as we evolve from traditional marketing/advertising/talking at the customer to a more interactive/content-driven/relationship marketing approach? Prompt 7:Why is paid search relevant in a world where more and more consumers favor unbiased content, and understand the difference between organic and paid results? How do you imagine you might use search engine marketing in digital campaigns you'd create? Prompt 8: Why do you think banner ads have developed such a bad reputation? Are risks similar when using rich media or ad networks or programmatic buying? How can you as a marketer use them successfully to overcome consumer objection? Prompt 9: Which examples in thisJohn Oliver video on multi-level marketing do you think are the most egregious? Is there a time and place for you to use native advertising to support your own brand? When is it inappropriate or unethical?