PROMPT: There are about 1.4B people in China and its speed of market growth (GDP growth rate) is fast, making China one of the largest emerging markets in the world. For instance, Apple Inc. has sold more I-phones in China than in the US. This is one of the many pieces of evidence why multinationals turn their eyes towards emerging markets.

However, Apple's market share/performance in other emerging markets such as India and Vietnam is low and weak. Its competitor, Samsung, on the other hand, is known to be the leader in global smartphone markets and performs well in India and Vietnam. This calls into question Apple's emerging market strategy.

QUESTIONS:

(1) Identify factors affecting Apple's weak performance in emerging markets. And discuss how Apple can revamp its emerging market strategy.

(2) What are the drivers of Samsung's better performance in emerging markets? What are the implications of Samsung's strategy to Apple?