Prompt

Using MarketLine, Yahoo Finance, and the company$$s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company$$s profile, financials, and SWOT analysis.

Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for$-$profit business; however, to a non$-$profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.

Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:

The intended customer: Describe the intended customer or customer profile for the new product or service.

Opportunities in the market: Explain the opportunities in the market based on your research.

The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.

Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.