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Pronghorn shucks and packs oysters and sells them on a wholesale basis to fine restaurants across the province. The income statement for last year follows:
Pronghorn shucks and packs oysters and sells them on a wholesale basis to fine restaurants across the province. The income statement for last year follows: Revenue (2,000 cases) $194,000 Expenses: Wages for pickers, shuckers, and packers $94,000 Packing materials 22,000 Rent and insurance 26,000 Administration and selling 42,000 184,000 Pretax Income $10,000 Pickers, shuckers, and packers are employed on an hourly basis and can be laid off whenever necessary. Salespeople merely deliver the product and so are paid on a salaried basis. Linda Hanson, manager of Pronghorn, believes that a price increase of 10% would result in a 15% decrease in sales. The Rake and Tongs Restaurant is providing dinner for a meeting of the Pickers, Shuckers, and Packers Union in Prince Edward Island. Rake and Tongs offered to pay Pronghorn $64 a case for 300 cases of oysters. This sale would not affect Pronghorn's regular sales. (a) Ignoring the Rake and Tongs offer, estimate the profit-maximizing price for Pronghorn. (Round entry to whole amounts, eg. 5725. Round elasticity to 3 decimal places, e.g. 1.525 for your calculations.) Price per case $ e Textbook and Media Save for Later Attempts: 0 of 3 used Submit Answer (b) Assuming that Linda is not willing to lose money on the Rake and Tongs order, what is the minimum price that she should accept for the special order? Minimum Price $ e Textbook and Media Save for Later Attempts: 0 of 3 used Submit
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