proportional. . Ethic of care. Moral obligation to help others. Chapter 3 Self-Concept model Cs: Complexity Consistency Clarity Our Selves: Social Self Social enhancement Self-Evaluation Self-verification rception and Selective Attention erception: the process of receiving information about and making sense of th elective attention: selecting versus ignoring sensory information. fected by characteristics of perceiver and object perceived. motional markers are assigned to selected information. ental models: knowledge structures that we develop to describe, lain, and predict the world around us. ereotyping: assigning traits to people based on their membership ocial categories. ribution process: the process of deciding whether an observed aviour or event is caused mainly by internal or external factors roving Perceptions areness of perceptual biases: improving self. - Meaning full interaction