Question
Propose an alternative version of the new Philips Sonicare FlexCare+ electric toothbrush ad that you believe would be more effective (a falsifiable and testable hypothesis).
Propose an alternative version of the new Philips Sonicare FlexCare+ electric toothbrush ad that you believe would be more effective (a falsifiable and testable hypothesis). Using the A/B experimental paradigm, describe how you would test your hypothesis, including specifics of measurement. How would you know if your hypothesis was confirmed?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
