Question
Propose one new Revenue management practice that has NOT been applied by the Shangi la hotel, Malaysia. Identify the revenue strategy that you wish to
Propose one new Revenue management practice that has NOT been applied by the Shangi la hotel, Malaysia. Identify the revenue strategy that you wish to propose for the company and include a detailed explanation and information and include cost calculation to support your ideas on how this strategy can be implemented in the company.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
