Propose one new Revenue management practice that has not been applied by the Shangi la hotel, Kuala Lumpur Malaysia. Identify the revenue strategy that you wish to propose for the company and include detailed explanation and information and include cost calculation to support your ideas on how this strategy can be implemented in the company. Why this strategy? 3 reason: 1. Endemic 2. New segmentation 3. To perform yield analysis: determine average occupancy, price setting based on average occupancy (BAR), determine RevPAR