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Proposed digital marketing strategy that takes into account the Cape Union Mart current brand and e-commerce strategy and aligned with the case study Cape union
Proposed digital marketing strategy that takes into account the Cape Union Mart current brand and e-commerce strategy and aligned with the case study "Cape union mart: digital transformation and customer experience during crisis" by Aldi Schoeman, Geoff Bick and Claire Barnardo. The response should make use of the recognized digital marketing strategy tools and frameworks.
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To align with the case study Cape Union Mart Digital Transformation and Customer Experience During Crisis by Aldi Schoeman Geoff Bick and Claire Barna...
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Introduction to Data Mining
Authors: Pang Ning Tan, Michael Steinbach, Vipin Kumar
1st edition
321321367, 978-0321321367
