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Prost Beverages is considering an expansion into foreign markets. The chief marketing officer is meeting with the CEO to discuss the companys strategy and is
Prost Beverages is considering an expansion into foreign markets. The chief marketing officer is meeting with the CEO to discuss the companys strategy and is asked to describe potential risks the c
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
