Question
Proton-Geely, is a strategic partnership between Malaysian-owned Proton Holdings and Geely, China's, an internationally known automaker. In 2019, the launch of X-70 turned many eyes
Proton-Geely, is a strategic partnership between Malaysian-owned Proton Holdings and Geely,
China's, an internationally known automaker. In 2019, the launch of X-70 turned many eyes as
it has many unconventional features. The demand skyrocketed and a 3-month waiting period was
a norm experienced in delivering the car. This tremendous success has motivated the CEO of
Proton and his strategic partner, Geely, to pursue an expansion plan to penetrate Australia as
their first international market.
Discuss FIVE (5) major sources of barriers to entry that Proton-Geely could face in the new
market. (20 marks)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
