prots will follow'. H&H is concentrating on four things. First, the ability to produce in bulk using sophisticated technology; second, being able to use the marketing strategy, best practices and lessons learnt from the UK market; third, the ability to bargain when dealing with suppliers; and fourth the advantage of producing a brand that has a global presence. H&H believes that if they have 51% of the market their next nearest rival can only gain 49%. By winning the largest share of the market they are best placed to benet from economies of scale the advantages of being big - enabling them to lower the unit cost of producing items. However, entering new markets and especially Asian markets like India, Pakistan and Afghanistan, can bring different challenges which translate into extensive research work. You are the Brand Manager for H&H Tomato ketchup and you are asked to develop a plan for entering the new markets. Your director has asked you to make a report based on the following questions