Question
PROVIDE 1 CURRENT EXAMPLE FOR EACH OF THE 12 MAJOR SOCIETAL FORCES THAT INFLUENCE MARKETING MANAGEMENT OF BUSINESS. -Network information technology -Globalization -Deregulation -Privatization -Heightened
PROVIDE 1 CURRENT EXAMPLE FOR EACH OF THE 12 MAJOR SOCIETAL FORCES THAT INFLUENCE MARKETING MANAGEMENT OF BUSINESS.
-Network information technology
-Globalization
-Deregulation
-Privatization
-Heightened competition
-Industry convergence
-Retail transformation
-Disintermediation
-Consumer buying power
-Consumer information
-Consumer participation
-Consumer resistance
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
