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Provide a 4 Ps Analysis,Service Marketing and Internal Marketing about Superfly (a fishing equipment company) cooperation With Outdoor Sports Organizations. Price range: What is the

Provide a 4 Ps Analysis,Service Marketing and Internal Marketing about Superfly (a fishing equipment company) cooperation With Outdoor Sports Organizations.


Price range: What is the price of the events that you are organizing? What are the costs of organizing these? 

Product: Superfly's Performance Fly Rod

Place: The place is where outdoor events take place

Promotion: how will you promote the outdoor events?

Service Marketing: Teaching customers how to fly-fish, getting them involved in outdoors activities

Internal Marketing:  get employees outside, improve quality of life.


Our goal is: By holding outdoor events and fishing competitions, Superfly will quickly increase its popularity and gain sales in the middle-aged and elderly people market.



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