Question
Describe the following elements: Advertising Public relations Digital marketing, including social media Sales promotion Direct marketing Event marketing Outdoor
- Describe the following elements:
- Advertising
- Public relations
- Digital marketing, including social media
- Sales promotion
- Direct marketing
- Event marketing
- Outdoor
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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