Provide a brief description of the business that you have selected for your scenario. Describe the main purpose and benefits of a podcast and predict how a podcast could influence the marketing strategy for your chosen business. Determine the metrics that you would use to monitor the progress of the campaign. Provide a rationale for your response. Analyze the pros and cons of developing podcasts to improve the effectiveness of the business's marketing strategy. Justify your response. Develop a set of talking points geared toward creating the content of a podcast for your selected business. Provide a rationale for your response. Select an appropriate format to deliver your content. You may select to set up a podcast using a program such as Anchor, Buzzsprout, Podbean, or Spreaker. Provide a rationale for your response. Create your own podcast based on your talking points and using your chosen application, add a link to the podcast in the resources section of the paper. Create your own free account. This can be a personal account for a fictional company, or something else altogether. You are not required to publish a post