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Provide a brief description of the Ikea company and the overall market in which they operate. How would you define the Playing Field for this

Provide a brief description of the Ikea  company and the overall market in which they operate.

  • How would you define the Playing Field for this business? This should include focused parameters such as the market, segment, product, service, geography, and price where you will choose to compete. Narrow down the market to a particular segment based on customer and/or geography, and the company based on product or price.

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