Provide a detailed SWOT for (1) Paramount (the company) and (2) a SWOT for the Clean Edge Razor.

(b) What changes are occurring in the non-disposable razor category?

(c) Assess (i.e., evaluate) Paramount’s competitive position. (d) What are the strategic product life cycle challenges for Paramount’s current products as well as Clean Edge?

2. (a)How is the non-disposable razor market segmented?

(b)Compare consumer behavior between highly involved and less involved consumers for razors.

3. What are the arguments for launching Clean Edge as (a) a niche product and (b) a mainstream brand? Your response should include discussion of each alternative. Which would you recommend? What are the strategic implications of your recommendation? Explain/Discuss/Support your decision.

4. Based on your recommended positioning strategy in question 3 (i.e., niche or mainstream), (a) Develop a value proposition and positioning statement for the Clean Edge Razor. (b) Based on your Recommended positioning strategy in question 3 (i.e. niche or mainstream) what brand name and marketing budget allocations would you advise? Discuss/explain/Support your decision.