1. Provide a discussion about the following items relating to a selected business.

a. Product/service - market and needs,key features and differentiators,business goals

b. Brand strategy -positioning

c. Pricing strategies - competition-based,cost-plus,dynamic,freemium, high-low, hourly, skimming, penetration, project-based, value based

d. Place/distribution - direct selling, dealer network, value-added reseller

e. Promotion - push/pull marketing, advertising, personal selling, sales promotion, public relations, direct marketing