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Provide a market analysis about the smart helmet in Malaysia: Market potential analysis (growth rate, key trends, strength of competition) Market entry strategy (i.e. entry
Provide a market analysis about the smart helmet in Malaysia:
- Market potential analysis (growth rate, key trends, strength of competition)
- Market entry strategy (i.e. entry mode recommended, such as exporting, franchising, strategic alliance, etc.).
- Recommendation: go/no go decision; entry or delayed entry
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
