Provide a marketing strategy for the brand you choose. The strategy should reflect the marketing mix product, place, price and promotion.

The brand must fulfill these conditions:

i.Local brand made in Malaysia

ii.Must be an existing brand or a brand that intends to be introduced in Malaysia.

The report must consist of the following:

i.Executive summary

ii.Brand overview describe the current status of the brand with a brief historical background. You may also define the brand's current state on the Product Life Cycle (PLC)

iii.Competition Overview discuss the competition or potential competition

you may have

iv.Target market who is being targeted for your brand?

v.Segmentation Demographic, Behavior, Psychographic, Geographic

vi.SWOT analysis

vii.Product description of your product. Also include packaging plans if any.

viii.Place choice of retail strategy

ix.Price penetrative or skimming strategy

x.Promotion pull or push strategy. Choice of medium digital or

traditional

xi.Conclusions and Recommendations suggestions for change in current

practices if any to make it more effective should be discussed.

xii.Appendix any other information you may provide