Provide a reasonably in-depth Consumer Profile of the potential customer. Be sure to include: Psychographic analysis Demographic analysis Follow a typical consumer through all applicable stages of The Consumer Decision-Making process for the product/service. Be sure to mention: Individual Differences of the consumer (attitudes, motivation, etc...) Environmental Influences (situation, family, etc.) Psychological Processes (including information processing, learning, etc...) Social, Cultural and ethical influences Type of decision (LPS, EPS, etc...) If a stage is not applicable, relate WHY and substantiate your reasoning. must cite sources using an accepted format and you must use at least 6 different sources (different from the websites for your product/service if it actually exists. DO NOT rely solely on the product's/service's website for your information.)