Provide a short definition of change management communication with steps from the following context: Change management communication is a part of a change management strategy that focuses on delivering the right information to stakeholders. Change communications explain what is changing in the strategy, why it's changing and how the change is going to affect stakeholders. When making communications, ensure they're aligned with the key milestones of the project. This allows everyone involved to keep track of how the project is moving along. Any change management strategy focuses on delivering timely, consistent and relevant information. Change communications also provide a system for sharing feedback, asking questions and bringing up any concerns with the project. Communication is necessary to execute a change management strategy smoothly. Why is effective change management important? Change can be scary for any organisation. One of the main reasons change initiatives fail is that the organisation isn't communicating change efficiently. The people who make and sustain changes are also the ones affected by it. Having them all be on the right page in understanding and managing that change is important to offset confusion. Communication during change management lets all stakeholders and employees understand the value of the change