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Provide a specific example of how a specific international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on
- Provide a specific example of how a specific international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on the country.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
