Provide a supported analysis of the Opportunities and Threats facing United Airlines currently

Evaluate the Competitive Dynamics of the industry

• identify the key competitors
• identify profile of the 'main customer' for each competitor?
• who is/are the customer(s), general demographic profile, what does the customer need/want from the company/brand/product(s)?
• what are the similarities/overlaps in what is provided to the customers?
• what are the key differences - that lead to a competitive advantage for each?
• rank each of these competitors based on the best/most appropriately matched value proposition to their customers