Provide a thoughtful 250+ word response to the following critical thinking questions You will need to review the LEADERBOARD, REPORTS (including the KPI data), MARKET RESEARCH AREA, CUSTOMER FEEDBACK, STORE DATA or any other areas of the simulation to gather data that will support your answers.

1 - What was the best decision that you made throughout the simulation. and what specific piece of data helped you make this decision (examples might include why you decided to change target markets, choosing a store to start selling in, changing your advertising strategy, etc.)?

2 - What decision did you make in the simulation that most impacted your performance negatively? Why or how did this negative impact your performance?

3 - Did you stay with the same target market throughout the entire simulation? Why or why not (please use data from the simulation to support this answer)?

4 - In detail, please describe 2 specific key concepts from throughout our MKTG 1010 course that were demonstrated in the simulation and explain how these concepts were demonstrated (please use specific examples from the simulation to support this answer).

5 - What are you taking away from this simulation - and our MKTG 1010 course in total - about the role that marketing plays in business?