Provide a write-up of how Hilton has survived in regard to how they have marketed their products and brand to engage the evolving customer.How has the brand/concept changed since the 1970s? What microenvironment and macroenvironment forces influenced changes? How will the company change in the next decade, affected by anynew forces operating in the environment? As a part of your write-up, discuss how the companycan be proactive rather than reactive when responding to environmental trends.

• If you can, provide examples of their marketing that reflect the time of the marketing. For example, you might link to a 1980's commercial for Hilton and compare it to a commercial that aired this week.