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Provide an analysis of the consumer behavior process and discuss the factors that contributed most to the consumption pattern for a Starbucks product (any Starbucks
Provide an analysis of the consumer behavior process and discuss the factors that contributed most to the consumption pattern for a Starbucks product (any Starbucks product).
- Analysis should be specific to the consumer behavior processes and the application to the specific purchase pattern.
- Explain specific reasons for why those specific factors were chosen, along with how they were the most influential on the products.
- Also use the Consumer Value Framework to show an understanding of what the process involves, how it works, and how it applies to consumer purchases and value.
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