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Provide an example of a service retailer which you think delivers good service. Why? What does this service retailer do to avoid or minimize the
- Provide an example of a service retailer which you think delivers good service. Why?
- What does this service retailer do to avoid or minimize the Knowledge Gap in order to provide great service?
- What does this service retailer do to avoid or minimize the Standards Gap in in order to provide great service?
- What does this service retailer do to avoid or minimize the Delivery Gap in order to provide great service?
- What does this service retailer do to avoid or minimize the Communication Gap in order to provide great service?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
