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Provide an example of a sport organization that suffers from marketing myopia and another sport organization that defines its business as entertainment. Justify your choices.
- Provide an example of a sport organization that suffers from marketing myopia and another sport organization that defines its business as entertainment. Justify your choices.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
