Question
Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.
Provide an example of how an international company (such as Unilever or Mondelez International)changes its distribution channels and/or marketing messages based on country.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
