Provide detailed thoughts and analysis in 1 paragraph of the issues/topics discussed in the paragraph below.

Remington Arms Co. has offered to pay nearly $33 million to settle claims that its marketing practices were in part responsible for the Sandy Hook school massacre. The now-bankrupt gun maker proposed a settlement of $3.66 million apiece for nine families who lost loved ones in the 2012 shooting. A 2005 federal law granted gun makers immunity from liability claims over acts of violence perpetrated with their weapons. Ironshore, owned by Liberty Mutual, James River Insurance Co., Chubb Ltd. and Swiss Re are funding the proposed settlement, court documents show. Remington filed for bankruptcy last year, weighed down by debt despite Americans buying more guns. Adam Lanza, the 20-year-old Sandy Hook gunman used an AR-15 style rifle made by Bushmaster. One of the advertisements often cited by the families featured an image of the weapon along with the phrase "Consider your man card".