Question
Provide examples of how core values vary across culture and influence behaviors. (Do not discuss AMERICAN values.) How is this knowledge used by marketers as
Provide examples of how core values vary across culture and influence behaviors. (Do not discuss AMERICAN values.) How is this knowledge used by marketers as they go global?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
