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Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of
Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the question.
Suggested questions follow each construct.
- Brand loyalty
- Intentions to purchase
- Importance of value for the price
- Attitude toward a brand
- Recall of an advertisement
- Past purchases
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