PROVIDE REFRENCES Question A:

What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?

Question B:

Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.