Provide short answers to the following questions:

1. Discuss principles and concepts of marketing.

2. Outline the strategic, operational and tactical analysis techniques. Compare and contrast the three levels of planning.

3. Summarise financial management techniques.

4. Outline the key provisions of relevant legislation affecting marketing operations.

5. Briefly describe the codes of practice and national standards affecting marketing operations.

6. Briefly describe the organisational structure and which part of the structure is responsible for strategic planning.

7. Distinguish between strategic objectives and marketing objectives.

8. List 5 types of policies and procedures used in the marketing process.

9. Discuss the marketing evaluation methodologies.

10. Develop a framework for marketing risk management strategy.