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provide the marketing strategy and explanation for it for case study 1 and 2 Case study 1 - Market entry strategy: A mid-sized Italian cosmetics

provide the marketing strategy and explanation for it for case study 1 and 2

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Case study 1 - Market entry strategy: A mid-sized Italian cosmetics organization wants to expand Its market share, maximize profits, reduce costs and possibly acquire new technology. It has identified Asia as an area of growth for its products, with Korea as a base, and has noted that manufacturing costs are low in that country. It wants total control over activities, and is looking for a long-term investment. It is comfortable with a high amount of risk and a large investment of capital, and is committed to staying in the new target market. What market Entry Strategy should this company use and why? Case Study 2 - Market entry strategy: A small Canadian gourmet foods company is looking to export to the U.S. for the first time. It wants to maximize profits, but does not have a lot of resources to devote to this new activity. It does not need to have control over the marketing and sales activities. It is willing to make slight adjustments to its product for the new market. It is ready to trade immediately and does not want to engage in substantial risk. As this is a new activity, it wants to be able to stop exporting quickly if the activity is not meeting its goals What market Entry Strategy should this company use and why

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