Provide THREE (3) diverse strategy options for the General Manager of a Serviced Apartment Hotel that outlines a strategy for recovery and growth throughout 2022 for Quest Apartments Hotel Joondalup.

Resource:

Quest Apartment Hotels (n.d.). About Quest Apartment hotels. https://www.questapartments.com.au/about-quest

Quest Apartment Hotels (n.d.). Quest Joondalup. https://www.questapartments.com.au/properties/wa/joondalup/quest-joondalup/overview

PRDBLEH: The lGeneral Manager and Franchisee of a Serviced Apartment Hotel has experienced signicant dismption because of the COMM-19 pandemic. Recently, the West Australian border has opened, and the Serviced Apartment Hotel is looking at implementing various strategies to implement a recovery in terms of fonvard bookings and revenue, while ensuring it meets the requirements of operating within an environment still facing GOV] III-19 impacts. Initially, when domestic and intemational borders were closed, the Serviced Apartment Hotel lost 95% of all its forward booking for the next 12 months. Even with the loss of most of the revenue and bookings, the hotel chain was committed and decided to continue to operate during the SQUID-1E! pandemic, unlike several competitors who chose to dose their doors. In the next 12 months, the hotel is recovered as much business as possible. I|iI'i.-'hiie the opening of domestic and intemational borders is higth welcomed and presents opportunities for growth, the General Manager remains very concerned about xed operating costs and knows that recovery within the tourism industry may take some time. Tourists will need to build their condence in travelling and domestic tourism is likely to remain a malor focus for the most part of 2022. She called upon the Business Development Manager and Front Office Manager to present strategies for both Sales {revenue driven} and IL'Iperations [cost mitigation] for the next few months considering the renewed operating conditions thatthe business faces in 2922