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Provide three examples of innate needs and three examples of acquired needs of consumers that can be addressed through marketing objectives. Innate needs Acquired needs
- Provide three examples of innate needs and three examples of acquired needs of consumers that can be addressed through marketing objectives.
Innate needs | Acquired needs |
2. List three ways to set marketing objectives so that it will influence consumer decision-making through appealing to the motives of the consumer.
3. Outline the buying process of the consumerin a business-to-consumer (B2C) buying situation.
4. Explain the different roles within a B2B buying centre
5. List two key features of a marketing policy and procedures.
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