Provide your analysis and answers to the following questions:

Should Procter & Gamble divest $($sell$)$ the Olay brand, or can it be revived?

If you were the Procter & Gamble General Manager $($Chris Heiert$),$ which option would you choose to reinvigorate $($grow sales$)$ the Olay brand? Provide a complete set of reasons $($with support$)$ for your answer.

What are the biggest challenges to executing the strategy you are recommending?

How will you overcome these challenges?

Things To Consider

What threats do the direct$-$to$-$consumer brands pose to legacy brands like Olay?

What strategies does Olay need to stay relevant amid the rapid changes taking place in their category and consumers?

You can submit your assignment in either PowerPoint or Word.

Your grade will be based on the thoroughness of your answers analysis, rationale, and supporting material.