Prudential Financial Inc. is an American life insurance company.Was originally calledThe Widows and Orphans Friendly Society, then thePrudential Friendly Society, was founded in 1875 in Newark, New Jersey USA.It was founded byJohn F. Dryden, who later became a U.S. Senator. Principal products and services provided includelife insurance,annuities,mutual funds,pension andretirement-related investments, administration andasset management,securitiesbrokerage services. It provides these products and services to individual and institutional customers through distribution networks in the financial services industry. Prudential has operations in theUnited States,Asia,EuropeandLatin Americaand has organized its principal operations into the Financial Services Businesses and the Closed Block Business.Prudential is composed of hundreds of subsidiaries and holds more than $4 trillion of life insurance.

Countries businesses and branches:

Argentina

China

Hongkong

France

Brazil

India

Indonesia

Germany

Chile

Japan

Singapore

Italy

Mexico

Malaysia

Taiwan

Luxembourg

USA

South Korea

Australia

United Kingdom

Question:

formulate a marketing plan for Prudential Financial which wants to make an entry in Saudi Arabia market.

1. Give a brief back ground of the firm's global operations

2. Evaluate the market environment in Saudi Arabia, to analyze the market potential for the company

3. What are the major sources of risk facing the company?

4. Formulate an overall corporate strategy for pricing and promotion.

5. Suggest some ways to help improve long term profitability of the firm from the new market.