Prudential Insurance did a number of clever commercials, featuring Professor Daniel Gilbert and other economists and social scientists, which highlight the impact of Time Value of Money on simple consumer financial choices. These videos are short, but to the point and very impactful!

Prudential Magnets Experiment (<1 min) https:>

Prudential Overcoming Temptations (in Marshmallows and in Life) (2 min) https://www.youtube.com/watch?v=sT7fbayfNBU&index=7&list=PLBOGulYLTTkCqlbEP78dU2ZviXNQhC0nM

The Prudential Dominoes Experiment (1 min) https://www.youtube.com/watch?v=xZpjmBGIp44

The Prudential Ribbon Experiment (1+ min) https://www.youtube.com/watch?v=OGjYa6S2ZyY

Prudential - The Piano Experiment (3 min) https://www.youtube.com/watch?v=aBrPPfhqhdw

In preparation for this discussion board, please review all of the above commercials, with particular focus on connecting the commercials messages to the lessons learned in this module.

THIS NEEDS TO BE 250 WORDS OR MORE

How are the key Time Value of Money concepts that the average consumer appears to be most challenged in understanding and applying? Can formal financial literacy training be effective in addressing this literacy gap? Be specific in identifying the concepts most challenging to consumers. Use your own experience in this Module to speak to the benefits/ challenges of formal financial literacy training.