Prudential Insurance did a number of clever commercials, featuring Professor Daniel Gilbert and other economists and social scientists, which highlight the impact of Time Value of Money on simple consumer financial choices. These videos are short, but to the point and very impactful!

-Prudential Magnets Experiment (<1 min)

-Prudential Overcoming Temptations (in Marshmallows and in Life) (2 min)

-The Prudential Dominoes Experiment (1 min)

-The Prudential Ribbon Experiment (1+ min)

-Prudential - The Piano Experiment (3 min)

In preparation for this discussion board, please review all of the above commercials, with particular focus on connecting the commercials. Please provide an initial thread of at least 250 words addressing the question below, and reply to the initial or follow up threads of at least 3 other class members with a response of at least 100 words each. - What are the key Time Value of Money concepts that the average consumer appears to be most challenged in understanding and applying? Can formal financial literacy training be effective in addressing this literacy gap? Be specific in identifying the concepts most challenging to consumers. Use your own experience to speak to the benefits/ challenges of formal financial literacy training.