PSYCHOGRAPHIC VARIABLES

Personality Attributes: Hard-working individuals want to spend time with their families and relax Motives: Main motives include creating experience and memories Lifestyles: Active busy social, established in their lives, career and family, Values: Kindness, Quality time, Fairness, Leisure. Attitudes: prefers and choose stylish product Interests: Nature oriented, loves spending quality time with family & friends, enjoys relaxing and travelling

Here is my psychographic variable of my target segmentation for Mantra Legend Hotel in Surfers Paradise. How do I justify and explain my psychographic variables?

Other important note: Target is family tourism, aged 26-49 (mainly millennials), Domestic Tourism, Queensland and NSW market.