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PT ABC manufactures cabinets. At the request of PT ABC's VP of marketing, the cost management staff has recently completed a customer-profitability study. The following

PT ABC manufactures cabinets. At the request of PT ABC's VP of marketing, the cost management staff has recently completed a customer-profitability study. The following activity-based costing information was the basis for the analysis:

Customer Related Activities

Cost Driver Base

Cost Driver Rate ($)

Sales activity

sales visits

3,000

Order taking

purchase orders

750

Special handling

units handled

250

Special shipping

shipments

1,500

Cost driver data for two of PT ABC biggest customers for the year 2020 are:

Customer Related Activities

Customer X

Customer Y

Sales activity

30

20

sales visits

Order taking

40

40

purchase orders

Special handling

400

500

units handled

Special shipping

25

20

shipments

The following additional information has been compiled for PT ABC for two of its biggest

customers, Customer X and Customer Y, for the year 2020:

Customer X

Customer Y

Quantity Sold

400

500

Sales Price

1,400

1,400

Sales Revenue

560,000

700,000

Cost of Goods Sold

140,000

175,000

General Selling Costs

154,000

98,000

General Administrative Costs

70,000

65,000

Required:

1. Calculate customer related costs for each of PT ABC's biggest customers

2. Calculate customer level operating income

3. Comment on the result from Q1 & Q2, which is less/not profitable and why

4. What recommendation would you like to give to PT ABC related to the result of you analysis from Q1-Q3

5. Assume that the price of 1,400 has already considered a generic discount of 200 from list price for PT ABC to be able to compete with market prices. If PT ABC decides on a 15% net profit from the gross revenue, calculate target income and target cost. Provide a comment on your calculation

6. When analyzing the high number of sales visits to Customer X, the company's controller found out that the Sales Rep for Customer X is actually receiving some personal favor from Customer X that resulted in him giving more discount to Customer Y. The Marketing Manager was aware of this but did not report it to his superior.

a. Analyse this situation from the point of view of the code of ethics

b. Provide recommendation for this matter, for the company and for the related staffs involve

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