Public relations are a tricky thing. Our book describes PR as "any information about an individual, product or organization that's distributed to the public through the media and is not paid for or controlled by the sell" as found on page 460. Once a PR blunder begins it is hard to stop it or correct it because we don't control it. Perform a web search for the "biggest public relations blunders". Select one and describe it for our classroom. Once done, answer the following: How did it impact the company and is it still impacting the company? What could have been done differently to "quiet the storm"?