Public relations is the one tool that can accomplish a tough and often unpleasant task of damage control for a company. Explain and give at least two real-life examples of this process.

There are six main objectives of public relations efforts. List any three and give an example by identifying a company that sells a product or service that you purchase.

How do proactive and reactive public relations strategies differ? Describe the steps necessary to implement each strategy.

Describe the objectives and features of influencer marketing. Define at least three types that are in use today.

What common goal do corporate image advertising, advocacy advertising, and cause-related advertising share? Outline the unique features of each of these types of corporate advertising.

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