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Purely transactional relationships: A . are more likely to involve operational linkages. B . both are characterized by high levels of information exchange and are
Purely transactional relationships:
A are more likely to involve operational linkages.
B both are characterized by high levels of information exchange and are more likely to involve operational linkages
C are emphasized by buyers when the purchase is viewed as less important to the organization's objectives.
D are characterized by high levels of information exchange.
E all of the answer choices
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