Purple Marketing Agency provides social media, content, and branding services for over 10 years. The organization has hired across Canada and many newcomers, immigrants, and professionals unfamiliar to Canadian culture in the previous two years. Senior leadership is not surprised that revenue and sales have nearly doubled every month for the last 20 months and that external customer engagement scores have risen to 95%.

- Employee count: 32

- Notable roles: Project manager, Marketing manager, User experience, Business analyst, Marketing coordinator, Marketing assistant, Social media manager, Video producers / editors, Developers, DevOps engineer, Web administrator, Graphic designers, User experience designers

- Hybrid working model - designated work from home days, planned on-site meetups

- 40% of staff are non-Winnipeg residents.

- Corporate office located in Winnipeg, Manitoba

- Budget is undetermined for improved employee engagement - will be up to your discretion when articulating a proposal.

- Organization utilizes the Microsoft Office suite - Teams, Office, Visio, Project, Access, Outlook

Irrespective of stats, its internal company engagement scores are quite low and have been declining for two years. The organization values team culture and employee satisfaction, yet the scores don't match.

Purple Marketing Agency takes a high-level plan of approach to enhance team cohesion and improve communication within the organization. The plan includes improving communication channels, enhancing employee involvement, and developing a more positive workplace culture.

Developing a Communication Plan for Purple Marketing Agency:

a. General project information i. Project Name ii. Start Date iii. Target Completion Date iv. Project Manager v. Project objectives vi. The Project Team - roles and responsibilities vii. Project Assumptions

b. Communication plan components: i. General assumptions or any opening summary to contextualize your communication plan. ii. Audience / Stakeholder / Role iii. Description of the Audience / Stakeholder / Role iv. Audience / Stakeholder / Role objectives v. Communication cadence / Frequency vi. Communication Method / Communication Channel vii. Content / Deliverable

viii. Owner / Assignee ix. Any relevant notes